GoPro is cutting 200 of its job and closing some of its IT services that it currently offers. The announcement came as the new Karma aircraft that was launched back in the summer has had a few crashes, causing the company to recall the anticipated drone.
The US company president, Anthony Bates would leave the company at the end of 2016 after only three years in the job. However GoPro says that its sales are still ‘solid’ in the market, even though they have made a loss in the past four quarters. The cash reserves have also dropped to £106m, which is less than half the amount from the start of the year.
“I knew they were in trouble, but I didn’t expect them to have such a dramatic fall from grace,” Tom Morrod, director of consumer electronics at the IHS consultancy, told the BBC.
“The Karma drones were their recover strategy, and when they had to be recalled it faltered. This is the result.
“GoPro was struggling as an action cam specialist, which is why it needed an alternative market. The fact that the device was unsalable has damaged its prospects, at least temporarily.”[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]The video below is their launch[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_video link=”https://youtu.be/mGbxSiBdejo” align=”center”][/vc_column][/vc_row]